Impactive.io
Website Design | Branding Update | Copywriting
Impactive, founded in 2017 as Outvote, needed a brand evolution that preserved client recognition while reflecting its expanded platform capabilities.
I created a comprehensive rebranding that maintained visual continuity with their original identity while positioning them for growth. Once complete, I worked alongside marketing leadership to integrate this new identity across all marketing channels, including email, social,l and more.
Read more about Impactive’s rebranding on their blog here >
Before B.Bold & Co
After B.Bold & Co
Innovative, Polished & Interactive
What We Accomplished:
Strategic brand evolution that signaled platform growth without alienating existing users
Design of a complete 20+ page website in Figma, later implemented in Webflow
Close collaboration with leadership to maintain brand vision throughout the design process
Comprehensive design system for their expanded suite of organizing tools (texting, phone banking, relational organizing, and voter registration)
Cohesive visual identity across all digital touchpoints