Whistling Man Schooner Co.
Platform Migration | Website Design | Branding Update | Copywriting
The original Whistling Man Schooner Co. website served it’s purpose - it told people about quick details, showed some photos of people aboard their classic sailing sloops, and let you reserve your cruise.
It was functional, but it wasn’t FUN. If you’ve ever been set sail on a Whistling Man Schooner Co., you know it is all about having fun, and creating memories.
We wanted to create a website that was attractive, user-friendly, on-brand and most importantly better fit to scale along with the client for years to come.
Before B.Bold & Co
After B.Bold & Co
Simple. Elegant. Fun.
After an initial tech and capabilities audit, we determined Squarespace would fit the needs for Whistling Man Schooner Co.’s new website. We were able to keep costs down by repurposing much of the copy and content from the existing website on the new WhistlingMan.com. An additional update to the brand included new fonts and a new expanded color pallet inspired by Lake Champlain, and Whistling Man Schooner’s fleet.
What We Accomplished:
Enhanced menu navigation
Clearer pricing & booking information
Refreshed brand look
Domain & DNS Migration
Improved back-end content management
SEO Improvements
Mobile-Friendly Design
